The New Power Shirt

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Introducing The Hero, a life-changingly perfect shirt made for conquering every day.

Effortless Style Just Became Effortless

Grayson creates one ridiculously perfect button-up shirt for running errands or running the world.

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Leah and her daughter in The Hero | Tumbled Linen | Solids

Made to Soar

Draped to perfection and accented with a cape-like pleat in the back, The Hero is the wear-everywhere shirt for the do-everything woman.

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Best Friends in The Hero | Washed Cotton | Solids

Stock Up, and Conquer

Every month, we launch limited edition collections so you can update your closet with the shirt you know and love in new fabrics, colors, and patterns.

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Gopi, Ceramicist, in The Hero | Tumbled Linen | Stripes


"We plan to live in this linen shirt all summer with the high

potential of twinning a lot. We don't mind."

--Emily Henderson Design



By Women, For Women

From luxury shirting maven Audrey McLoghlin, Grayson obsessively designs for women's bodies, creating the uniform they reach for every morning.

Read Our Story
“We’re obsessed with this new shirt brand.”
“A revolution in women’s shirting.”
“The quality is out of this world.”
“The perfect button-up.”
“A wardrobe essential every woman should own.”
“I’m considering buying one in every color.”
“The world’s most flattering button-down shirt.”
“Ridiculously yummy fabric.”
“A classic piece we can mix into our wardrobes year-round.”
“The Hero is bound to be your go-to staple. It’s ours!”