ALL

Tissue Cotton

An ultra-thin, lightweight cotton made from airy loops for maximum breathability.

Image of The Hero Periwinkle, Tissue Cotton Image of The Hero Periwinkle, Tissue Cotton

The Hero Button-Up

Tissue Cotton

$128
Image of The Hero Pale Yellow, Tissue Cotton Image of The Hero Pale Yellow, Tissue Cotton

The Hero Button-Up

Tissue Cotton

$128
Image of The Hero Soft Pink, Tissue Cotton Image of The Hero Soft Pink, Tissue Cotton

The Hero Button-Up

Tissue Cotton

$128
Image of The Hero Shirting Blue, Tissue Cotton Image of The Hero Shirting Blue, Tissue Cotton

The Hero Button-Up

Tissue Cotton

$128
Image of The Hero Cantaloupe, Tissue Cotton Image of The Hero Cantaloupe, Tissue Cotton

The Hero Button-Up

Tissue Cotton

$128
Image of The Hero Black, Tissue Cotton Image of The Hero Black, Tissue Cotton

The Hero Button-Up

Tissue Cotton

$128
Image of The Hero White, Tissue Cotton Image of The Hero White, Tissue Cotton

The Hero Button-Up

Tissue Cotton

$128
Image of The Hero Turquoise, Tissue Cotton Image of The Hero Turquoise, Tissue Cotton

The Hero Button-Up

Tissue Cotton

$128
Image of The Hero Navy, Tissue Cotton Image of The Hero Navy, Tissue Cotton

The Hero Button-Up

Tissue Cotton

$128
Image of The Hero Navy with Birds, Tissue Cotton Image of The Hero Navy with Birds, Tissue Cotton

The Hero Button-Up

Tissue Cotton

$138
Image of The Hero White with Navy Palm, Tissue Cotton Image of The Hero White with Navy Palm, Tissue Cotton

The Hero Button-Up

Tissue Cotton

$138
Image of The Hero White with Thick Blue Stripe, Tissue Cotton Image of The Hero White with Thick Blue Stripe, Tissue Cotton

The Hero Button-Up

Tissue Cotton

$138
Image of The Hero Red Navy White Stripe, Tissue Cotton Image of The Hero Red Navy White Stripe, Tissue Cotton

The Hero Button-Up

Tissue Cotton

$138
Image of The Hero Red and Navy Flowers, Tissue Cotton Image of The Hero Red and Navy Flowers, Tissue Cotton

The Hero Button-Up

Tissue Cotton

$138
Image of The Hero Blue and Pink Multi Plaid, Tissue Cotton Image of The Hero Blue and Pink Multi Plaid, Tissue Cotton

The Hero Button-Up

Tissue Cotton

$138
Image of The Hero Blue White and Turquoise Stripe, Tissue Cotton Image of The Hero Blue White and Turquoise Stripe, Tissue Cotton

The Hero Button-Up

Tissue Cotton

$138

Cool Cotton

Indulging your inner cool, this incredibly fine, lustrous cotton brings a little sheen and a lot of freshness to long summer days.

Image of The Hero Button up Shirt in Multi Check, Cool Cotton Image of The Hero Button up Shirt in Multi Check, Cool Cotton

The Hero Button-Up

Cool Cotton

$148

FEATHERED FLANNEL

Our unique flannel is everything you like about your favorite flannel button-up in a lightweight, yet cozy fabric.

LIQUID FLANNEL

Our seductively smooth, polished flannel is a modern, elevated upgrade to a cozy favorite.

COZY COTTON

Our softest, dreamiest cotton you've ever felt. With the perfect blend of lightweight comfort and breathability, it is perfect for every season.

Image of The Hero White, Cozy Cotton Image of The Hero White, Cozy Cotton

The Hero Button-Up

Cozy Cotton

$148
Image of The Hero Navy with Blue Flowers, Cozy Cotton Image of The Hero Navy with Blue Flowers, Cozy Cotton

The Hero Button-Up

Cozy Cotton

$148

Liquid Lyocell

Satiny-smooth with a matte finish, this fabric has the luxe, lightweight feel of silk, without the extra maintenance.

Image of The Hero Pale Blue with White Stripe, Liquid Lyocell Image of The Hero Pale Blue with White Stripe, Liquid Lyocell

The Hero Button-Up

Liquid Lyocell

$148
Image of The Hero Blue with White and Turquoise Floral, Liquid Lyocell Image of The Hero Blue with White and Turquoise Floral, Liquid Lyocell

The Hero Button-Up

Liquid Lyocell

$158
Image of The Hero Pink and White Stripe, Liquid Lyocell Image of The Hero Pink and White Stripe, Liquid Lyocell

The Hero Button-Up

Liquid Lyocell

$148

WASHED COTTON

Our signature cotton fabric with a subtle texture for that fresh put together look.

Image of The Hero Classic White, Washed Cotton Image of The Hero Classic White, Washed Cotton

The Hero Button-Up

Washed Cotton

$138
Image of The Hero French Blue, Washed Cotton Image of The Hero French Blue, Washed Cotton

The Hero Button-Up

Washed Cotton

$138
Image of The Hero White with Double Blue Stripe, Washed Cotton Image of The Hero White with Double Blue Stripe, Washed Cotton

The Hero Button-Up

Washed Cotton

$138
Image of The Hero Blue with Pink Stripe, Washed Cotton Image of The Hero Blue with Pink Stripe, Washed Cotton

The Hero Button-Up

Washed Cotton

$138
Image of The Hero White with Red and Blue Grid, Washed Cotton Image of The Hero White with Red and Blue Grid, Washed Cotton

The Hero Button-Up

Washed Cotton

$138
Image of The Hero Gray Melange, Washed Cotton Image of The Hero Gray Melange, Washed Cotton

The Hero Button-Up

Washed Cotton

$138
Image of THE HERO PINK HEARTS Image of THE HERO PINK HEARTS

The Hero Button-Up

Washed Cotton

$138

Tumbled Linen

The most delicious, easy-to-wear linen that gets better with each wear.

Image of The Hero Classic White, Tumbled Linen Image of The Hero Classic White, Tumbled Linen

The Hero Button-Up

Tumbled Linen

$148
Image of The Hero Navy Hearts, Tumbled Linen Image of The Hero Navy Hearts, Tumbled Linen

The Hero Button-Up

Tumbled Linen

$148
Image of The Hero White with Blue Stripe, Tumbled Linen Image of The Hero White with Blue Stripe, Tumbled Linen

The Hero Button-Up

Tumbled Linen

$148
Image of The Hero Blue and Yellow Butterfly, Tumbled Linen Image of The Hero Blue and Yellow Butterfly, Tumbled Linen

The Hero Button-Up

Tumbled Linen

$148
Image of The Hero Dark Blue, Tumbled Linen Image of The Hero Dark Blue, Tumbled Linen

The Hero Button-Up

Tumbled Linen

$148