ALL

Tissue Cotton

An ultra-thin, lightweight cotton made from airy loops for maximum breathability.

Image of The Hero Button-Up Shirt Army Green, Tissue Cotton Image of The Hero Button-Up Shirt Army Green, Tissue Cotton

The Hero Button-Up

Tissue Cotton

$128
Image of The Hero Button-Up Shirt Teal Blue, Tissue Cotton Image of The Hero Button-Up Shirt Teal Blue, Tissue Cotton

The Hero Button-Up

Tissue Cotton

$128
Image of The Hero Button-Up Shirt Rosewood, Tissue Cotton Image of The Hero Button-Up Shirt Rosewood, Tissue Cotton

The Hero Button-Up

Tissue Cotton

$128
Image of The Hero Periwinkle, Tissue Cotton Image of The Hero Periwinkle, Tissue Cotton

The Hero Button-Up

Tissue Cotton

$128
Image of The Hero Cantaloupe, Tissue Cotton Image of The Hero Cantaloupe, Tissue Cotton

The Hero Button-Up

Tissue Cotton

$128
Image of The Hero Classic White, Tissue Cotton Image of The Hero Classic White, Tissue Cotton

The Hero Button-Up

Tissue Cotton

$128
Image of The Hero Royal, Tissue Cotton Image of The Hero Royal, Tissue Cotton

The Hero Button-Up

Tissue Cotton

$128
Image of The Hero Rouge, Tissue Cotton Image of The Hero Rouge, Tissue Cotton

The Hero Button-Up

Tissue Cotton

$128
Image of The Hero Navy, Tissue Cotton Image of The Hero Navy, Tissue Cotton

The Hero Button-Up

Tissue Cotton

$128
Image of The Hero Button-Up Shirt Black, Tissue Cotton Image of The Hero Button-Up Shirt Black, Tissue Cotton

The Hero Button-Up

Tissue Cotton

$128
Image of The Hero Button-Up Shirt Mint Dip-Dye, Tissue Cotton Image of The Hero Button-Up Shirt Mint Dip-Dye, Tissue Cotton

The Hero Button-Up

Tissue Cotton

$158
Image of The Hero Blue and White Stripes, Tissue Cotton Image of The Hero Blue and White Stripes, Tissue Cotton

The Hero Button-Up

Tissue Cotton

$138
Image of The Hero Red and White Stripes, Tissue Cotton Image of The Hero Red and White Stripes, Tissue Cotton

The Hero Button-Up

Tissue Cotton

$138
Image of The Hero Button-Up Shirt Red Stripes, Tissue Cotton Image of The Hero Button-Up Shirt Red Stripes, Tissue Cotton

The Hero Button-Up

Tissue Cotton

$138
Image of The Hero Button-Up Shirt Blue Dip Dye, Tissue Cotton Image of The Hero Button-Up Shirt Blue Dip Dye, Tissue Cotton

The Hero Button-Up

Tissue Cotton

$158
Image of The Hero Button-Up Shirt Pink Dip Dye, Tissue Cotton Image of The Hero Button-Up Shirt Pink Dip Dye, Tissue Cotton

The Hero Button-Up

Tissue Cotton

$158
Image of The Hero Button-Up Shirt White with Navy Palm, Tissue Cotton Image of The Hero Button-Up Shirt White with Navy Palm, Tissue Cotton

The Hero Button-Up

Tissue Cotton

$138
Image of The Hero Midi Dress Navy with Pelicans, Tissue Cotton Image of The Hero Midi Dress Navy with Pelicans, Tissue Cotton

The Hero Midi Dress

Tissue Cotton

$198
Image of The Hero Midi Dress Blue and Pink Plaid, Tissue Cotton Image of The Hero Midi Dress Blue and Pink Plaid, Tissue Cotton

The Hero Midi Dress

Tissue Cotton

$198

Cool Cotton

Indulging your inner cool, this incredibly fine, lustrous cotton brings a little sheen and a lot of freshness to long summer days.

COZY COTTON

Our softest, dreamiest cotton you've ever felt. With the perfect blend of lightweight comfort and breathability, it is perfect for every season.

WASHED COTTON

Our signature cotton fabric with a subtle texture for that fresh put together look.

Image of The Hero Classic White, Washed Cotton Image of The Hero Classic White, Washed Cotton

The Hero Button-Up

Washed Cotton

$138
Image of The Hero French Blue, Washed Cotton Image of The Hero French Blue, Washed Cotton

The Hero Button-Up

Washed Cotton

$138
Image of The Hero Gray Melange, Washed Cotton Image of The Hero Gray Melange, Washed Cotton

The Hero Button-Up

Washed Cotton

$138

The Hero Button-Up

Our signature style is a comfy button-up that effortlessly gives off that relaxed, yet put together look. It’s breezy, it’s easy, and yes, it may just be the button-up of your dreams.

Image of The Hero Classic White, Tumbled Linen Image of The Hero Classic White, Tumbled Linen

The Hero Button-Up

Tumbled Linen

$148
Image of The Hero Button-Up Shirt Army Green, Tumbled Linen Image of The Hero Button-Up Shirt Army Green, Tumbled Linen

The Hero Button-Up

Tumbled Linen

$148
Image of The Hero Button-Up Shirt Navy, Tumbled Linen Image of The Hero Button-Up Shirt Navy, Tumbled Linen

The Hero Button-Up

Tumbled Linen

$148
Image of The Hero Button-Up Shirt Black, Tumbled Linen Image of The Hero Button-Up Shirt Black, Tumbled Linen

The Hero Button-Up

Tumbled Linen

$148
Image of The Hero Button-Up Shirt Petal Pink, Tumbled Linen Image of The Hero Button-Up Shirt Petal Pink, Tumbled Linen

The Hero Button-Up

Tumbled Linen

$148
Image of The Hero Navy Hearts, Tumbled Linen Image of The Hero Navy Hearts, Tumbled Linen

The Hero Button-Up

Tumbled Linen

$148